LARGE GROUP/26 HOMES
Chris Poole
Chief Executive Officer, Greensleeves Care
Chris Poole is chief executive of Greensleeves Care, a not-for-profit care home charity, and chairs Active Prospects. He joined from Sanctuary in 2025.
BIOGRAPHY
Chris Poole is chief executive officer of Greensleeves Care, the not-for-profit care home charity run by Greensleeves Homes Trust. He took up the post on 4 August 2025. He also chairs the board of Active Prospects UK, a supported living organisation, a role he has held since September 2022.
Greensleeves announced his appointment on 27 May 2025 after what its board described as a comprehensive search and competitive interview process. Board chair Andrew Richmond said the board wanted someone with the talent and experience to maintain the quality of care and keep Greensleeves growing. Poole said he wanted to build on the foundations already in place.
From 2017 until he joined Greensleeves, Poole was director of business development for care at Sanctuary Group. Active Prospects describes that role as covering sales, marketing, contracts, business transformation, strategy, development and the commissioning of new care homes. Before Sanctuary he was regional director of operations at The Orders of St John Care Trust (2015 to 2017), interim regional operations director at Caring Homes Group (2015), and operations director at Friends of the Elderly (2013 to 2015). Friends of the Elderly announced the last appointment in April 2013. Civil Society reported that he would oversee the transformation of its care homes into community hubs.
His earlier career was outside care homes. He was chief executive of the Karis Neighbour Scheme, a Birmingham neighbourhood charity, and head of strategy, innovation and organisational development at World Vision. Before that he worked for the engineering consultancy Atkins, where he started as an engineering manager in 2002 and later led innovation and business improvement.
About Greensleeves Care. Greensleeves Care is operated by Greensleeves Homes Trust, a registered charity (number 1060478). LaingBuisson reported revenue of £89.1 million in the year to 31 March 2025. See its rank and history
CAREER
Newest first, each role linked to its source
AUG 2025 – NOW
Chief Executive Officer · Greensleeves Care NOW
SEP 2022 – NOW
Chair of the Board · Active Prospects UK NOW
MAY 2017 – AUG 2025
Director of Business Development (Care) · Sanctuary Group
OCT 2015 – APR 2017
Regional Director of Operations · The Orders of St John Care Trust
MAY 2015 – OCT 2015
Regional Operations Director (interim) · Caring Homes Group
MAR 2013 – MAR 2015
Operations Director · Friends of the Elderly
2007 – MAR 2013
Chief Executive Officer · Karis Neighbour Scheme
OCT 2010 – OCT 2012
Head of Innovation, Strategy and Organisational Development · World Vision
OCT 2007 – OCT 2010
Innovation and business improvement team leader · Atkins
JAN 2007 – OCT 2007
Consultant · Arthur Steen Horne Adamson
DEC 2004 – JAN 2007
Group Leader · Atkins
SEP 2002 – DEC 2004
Engineering manager · Atkins
ARTICLES, INTERVIEWS AND APPEARANCES
5 items, opened and checked
Sep 2025
Greensleeves Care CEO to address 'areas of underperformance'PROFILELaingBuisson News
Report on Greensleeves' results for the year to 31 March 2025 and Poole's first weeks as chief executive; the full article is behind a paywall.
Aug 2025
Greensleeves Care - CEO Update & Trading StatementSTATEMENTInvestegate (RNS, RCB Bonds PLC)
Bondholder announcement confirming that Poole took up his post as chief executive on 4 August 2025.
May 2025
Greensleeves Care appoints new Chief Executive OfficerPROFILEGreensleeves Care
The charity's announcement of his appointment, with his career summary and a statement from him and from board chair Andrew Richmond.
May 2025
Greensleeves Care: Chris PoolePROFILEHealthInvestor UK
Executive moves item on his appointment as chief executive from August 2025.
Apr 2013
Friends of Elderly appoints new strategic leaderPROFILECivil Society
Report of his appointment as operations director of Friends of the Elderly, with his earlier roles at World Vision, a Birmingham charity and Atkins.
