LARGE AND MID-SIZE HOME CARE GROUP/83 BRANCHES
Lucy Campbell
Chief Executive Officer, Right at Home UK
Lucy Campbell is Chief Executive Officer of Right at Home UK, the UK franchisor of the home care brand, and a board member of the Homecare Association.
BIOGRAPHY
Lucy Campbell is Chief Executive Officer of Right at Home UK, the UK franchisor of the Right at Home home care brand. The company, registered as Senior Care at Home Ltd and based in Liverpool, runs a network of more than 80 locally owned franchise offices. She took over as chief executive in January 2022 from the founder and owner, Ken Deary, who stayed on as chair. She also sits on the board of the Homecare Association as a Band 3 representative (members with 21 or more branches), and served as its Vice Chair from October 2022 to October 2025 according to her LinkedIn profile.
Campbell studied Business and Information Management at university, according to a case study on the Right at Home website. Her first job after graduating was on a community regeneration project in the Toxteth area of Liverpool. Her LinkedIn profile lists the enterprise and regeneration consultancy she founded and ran from 2005 to 2010 (EOL), a role as commercial manager at The CREATE Foundation (2010 to 2012), and three years as chief executive of FranchisingWorks (2012 to 2015). The Right at Home site describes FranchisingWorks as a social enterprise that used franchising to create businesses and jobs for people facing unemployment or redundancy.
She joined Right at Home UK in September 2015 as senior business performance manager. Companies House records her as a director of Senior Care at Home Ltd from 16 December 2015. She became director of operations in early 2016 and chief operating officer in October 2019. When she was promoted to chief executive, she set a five-year goal of 100 UK offices with a combined turnover above £100 million.
Campbell has argued in public that home care is overlooked in social care policy. In written evidence to the Adult Social Care Committee at the UK Parliament, published in November 2022, she wrote that very little attention is given to the homecare sector. In August 2026 she gave the British Franchise Association her view of the new government's early focus on social care. She won Executive of the Year at the Leaders in Care Awards in 2022 and Home Care Business Woman of the Year at the Women Achieving Greatness in Social Care Awards in November 2023. Right at Home lists her as the winner of the EWiF Franchisor of the Year award in 2020, 2021 and 2022.
About Right at Home UK. Right at Home UK is the UK franchisor of the Right at Home brand, registered as Senior Care at Home Ltd and based in Liverpool; it lists more than 80 locally owned franchise offices. Founder Ken Deary owns the business and chairs it. See its rank and history
CAREER
Newest first, each role linked to its source
JAN 2022 – NOW
Chief Executive Officer · Right at Home UK NOW
OCT 2019 – JAN 2022
Chief Operating Officer · Right at Home UK
JAN 2016 – OCT 2019
Director of Operations · Right at Home UK
SEP 2015 – JAN 2016
Senior Business Performance Manager · Right at Home UK
DEC 2015 – NOW
Director · Senior Care at Home Ltd (Right at Home UK) NOW
OCT 2022 – OCT 2025
Vice Chair · Homecare Association
NOV 2018 – NOW
Board member (non-executive director), Band 3 representative · Homecare Association NOW
SEP 2012 – SEP 2015
Chief Executive · FranchisingWorks Ltd
NOV 2010 – SEP 2012
Commercial Manager · The CREATE Foundation
JAN 2005 – NOV 2010
Founder and company director · EOL
2004 – 2005
National Account Manager · Elite Telecom Group
ARTICLES, INTERVIEWS AND APPEARANCES
10 items, opened and checked
Oct 2026
I’ve listened to a lot of speeches about social care over the years.STATEMENTLinkedIn (Lucy Campbell)
She responds to the Prime Minister's conference speech and argues that care funding must cover the true cost of good care, including travel time, training and supervision.
Aug 2026
One Month In: The UK Franchise Sector Reacts to the Burnham GovernmentSTATEMENTBritish Franchise Association
She gives a cautious view of the new government's early focus on social care and calls for properly funded reform.
Apr 2026
How to find the Right franchise for youSPEECHThe Franchise Show (Keynote Theatre One)
Keynote session listed on her speaker page.
Nov 2023
Right at Home CEO recognised with major accolade at Women Achieving Greatness AwardsAWARDEWiF
Reports her win as Home Care Business Woman of the Year, with a short statement from her.
Aug 2023
Have you got the Right stuff?INTERVIEWElite Franchise Magazine
Interview with Ronnie Dungan on recruitment pressures in home care and what makes a successful franchise owner.
Nov 2022
Lucy Campbell, Chief Executive Officer at Right at Home UK: written evidence (ASC0075)EVIDENCEUK Parliament, Adult Social Care Committee
Written evidence arguing that homecare is largely left out of political discussion on funding, recruitment and development.
Oct 2022
LIC AWARDS 2022 WINNER: Home Care Executive of the Year, sponsored by SmoothDigitalAWARDHome Care Insight
Announces her as winner of the Home Care Executive of the Year category.
Feb 2022
HOME CARE HOT SEAT: Right at Home UK CEO Lucy CampbellVIDEOHome Care Insight (YouTube)
Video interview with Home Care Insight editor Sarah Clarke shortly after she became chief executive.
Jan 2022
Right at Home UK: Lucy CampbellPROFILEHealthInvestor
Reports her promotion to chief executive and her five-year goal for the network.
Jan 2022
How Right at Home UK is tackling caregiver recruitment in a post-Brexit worldPODCASTAlayaCare Home Health 360 podcast
Podcast conversation on Brexit's effect on caregiver recruitment and where home care sits in the UK health system.
