Bridgehead Communications

TOP 20 SMALL CARE HOME GROUPS

Latest published edition. Social Media Power List 2024, captured May 2024. Live tracking is not running yet.
  1. 1Boutique Care Homes3 homes9,327New
  2. 2Connaught Care3 homes4,580New
  3. 3Sanders Senior Living5 homes4,505New
  4. 4Rotherwood Group8 homes3,754New
  5. 5Doveleigh Care3 homes1,930▼ 1
  6. 6Peverel Court Care3 homes1,819▼ 3
  7. 7D&L Care Homes3 homes1,200▲ 7
  8. 8Lindemann Healthcare3 homes1,164New
  9. 9Mr & Mrs G Haddow2 homes1,091New
  10. 10Manucourt2 homes1,078▲ 1
  11. 11Cobham Care2 homes1,025▲ 1
  12. 12Young at Heart Care Homes2 homes802▲ 1
  13. 13Woodlands & Hillbrow4 homes727▼ 3
  14. 14Memory Lane Care Homes5 homes693New
  15. 15Ascot Residential Homes2 homes603New
  16. 16Spring View Care2 homes253▲ 2
  17. 17Foxcare2 homes106=
  18. 18Ashwood Healthcare2 homes19New
  19. 19Hellendoorn Healthcare2 homes18New

Cygnet Group, a national mental health provider with two nursing homes and 50,491 combined followers, mostly on LinkedIn, is kept out of this ranking as a statistical outlier, as in the printed edition. Movement compares with the 2023 small list, where a group appeared in it.

INTERACTIVE CHARTS

THE BAND, CHARTED

Followers by group

Each bar is a group's followers on its own accounts and its homes' accounts, split by platform. Figures as of May 2024.

Bars start at zero. Hide a platform with the buttons above the chart; the axis does not rescale.

Platform share across editions

Each column shows how the combined following of the list split between the five platforms in that edition.

The y axis runs from 0 to 100 per cent. The editions rank different groups, so a change in share can come from a change in the list as well as a change in behaviour. Hiding a platform re-scales the remaining shares to 100 per cent.

Rank movement between editions

Groups that appeared in two or more editions of this list. Rank 1 is at the top. A line breaks where a group was not ranked in an edition.

Time runs left to right on a true date axis, so uneven gaps between editions show as uneven gaps. Where a year has two versions, only the later one is plotted.