Download reportCLIENT REPORT · GoodOaks Homecare
Apr 2024 · Poll of 1,000 unpaid carers, England
Caring
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A poll of 1,000 unpaid carers across England exploring wellbeing, financial awareness, and political attitudes, published by GoodOaks Homecare.
10.6m
Unpaid carers in the UK (Carers UK)
£162bn
Annual economic value of unpaid care
62%
Carers who felt stressed in the week before polling
65%
Would change their vote for a party with stronger carer support
How carers felt in the week before polling
62% of unpaid carers reported feeling stressed, 50% higher than the general public in the same period. Carers were more than twice as likely to feel lonely, while the public were 50% more likely to feel happy. All 12 tracked emotions show carers skewing heavily negative versus the wider population.
62%
Felt stressed, most common emotion recorded
2×
More likely to feel lonely than general public
33%
Felt lonely vs ~16% of general public
Unmet needs, by region
Carers' overall stress was strikingly uniform across England: the South East recorded the national high at 67%, with every other region within three or four points. Regions diverged more on unmet personal needs, where the North East (60%) and East of England (56%) had the highest shares of carers able to meet their loved ones' needs but not their own, against 49% in the South East and South West.
67%
South East: felt stressed, the national high — all regions within 3-4pts
60%
North East: met loved ones' needs but not own, highest region reported
49%
South East & South West: same measure, joint lowest of those reported
Ability to meet own and loved ones' needs
Nearly half (48%) of carers said they could meet their loved ones' health and wellbeing needs, but not their own. Just 27% felt able to meet both. 17% could meet neither, and 8% their own but not their loved ones'. More than half of all unpaid carers felt unable to meet their own needs.
48%
Loved ones' needs met, but not their own
55%
Unable to meet their own health and wellbeing needs
17%
Unable to meet the needs of either themselves or loved ones
Unmet personal needs, by age group
Younger carers were most likely to sacrifice their own needs. 55% of 25–34-year-olds and 53% of 18–24-year-olds said they could meet loved ones' needs but not their own, falling to 35% among over-65s. The burden of selflessness falls hardest on carers under 35.
55%
25–34 year olds: met loved ones' needs but not own (highest)
53%
18–24 year olds: same response, second highest group
35%
Over-65s: lowest share, a 20-point gap vs youngest
Government effectiveness on carer support
56% of unpaid carers believed the government was supporting them 'ineffectively', dominated by 31% who chose 'very ineffectively'. Just 6% said the government was supporting carers 'very effectively', and fewer than a quarter (23%) rated support as effective at all.
56%
Said government supports unpaid carers 'ineffectively'
31%
Said 'very ineffectively', the largest single response
6%
Said 'very effectively', the smallest response category
Likelihood to change vote for carer support
65% of carers said they would be 'likely' to change their vote for a party that introduced further support measures, 21% 'very likely' and 44% 'somewhat likely'. Fewer than 10% said they would be unlikely to change. This is a powerful electoral signal.
65%
Likely to change vote for stronger carer support
21%
'Very likely' to switch, the committed swing bloc
<10%
Would be unlikely to change their vote at all
Which party best represents carers?
Labour leads carer political alignment at 41%, more than three times the Conservative Party's 11%. Despite detailed care proposals, the Lib Dems polled at just 6%, while Reform UK and the Greens each received 4%.
41%
Labour, best represents carers (n=1,000)
11%
Conservative, less than a third of Labour's share
34%
No party or prefer not to say
Government ineffectiveness, by region
Dissatisfaction with government support is near-universal across all English regions. The East Midlands is most critical (68% saying ineffective), followed closely by the South East and Yorkshire & Humber (64% each). London shows the lowest dissatisfaction, though still at 32%.
68%
East Midlands, most critical region (ineffective rating)
64%
South East and Yorkshire + Humber, joint second
32%
London, least critical, but still a third of respondents
Which party best represents carers, by age
Labour's lead narrows with age. Among 18–24s, Labour leads 50% to 12% (Conservative). By 65+, Labour still leads at 35%, but Conservative support peaks at 20% and Reform UK enters the picture at 14%, overtaking the Lib Dems as the third-largest choice for older carers.
50%
18–24s: Labour, highest age-group share for any party
35%
65+: Labour, still leads, a 15pt gap over Conservatives (20%)
14%
65+: Reform UK, highest of any age group, third-party choice
Carer's Leave Act awareness, by region
The East of England and London lead awareness of the Carer's Leave Act 2023 at 42% and 41% respectively, yet even there, awareness roughly mirrors unawareness. The South East lags furthest, with just 25% aware and over 60% unaware. Both Midlands regions show only 30% awareness.
42%
East of England, highest regional awareness of the Act
25%
South East, lowest; over 60% were unaware
30%
East and West Midlands, both at the same low threshold
Carer's Leave Act awareness, by age
Awareness of the Carer's Leave Act 2023 falls sharply with age, 47% among 18–24 year olds versus only 12% among over-65s. Unawareness rises in a linear pattern from 33% in the youngest cohort to 77% in the eldest. A 35-point awareness gap reveals a significant communications failure for older carers.
47%
18–24 year olds aware of Act provisions
12%
Over-65s aware, 35pt gap vs youngest group
77%
Over-65s unaware, rising linearly from 33% in under-25s
Live-in care awareness, by age
Awareness of live-in care, its provisions, costs, and benefits, follows a clear age gradient. Three-quarters of 18–34-year-olds described themselves as aware, dropping to 55% of over-65s. Yet even at 55%, a significant minority of older carers remain uninformed about this care option.
75%
18–24 and 25–34 year olds, aware of live-in care
55%
Over-65s aware, 20pt gap versus youngest cohorts
24%
Over-65s who described themselves as 'unaware'
Care support awareness, by age
Carer's Allowance is understood consistently across all ages (42–54%, in line with GoodOaks' own 40–55% figure). Awareness of PIP and Attendance Allowance actually rises with age — the opposite pattern to every other option — while understanding of NHS Continuing Healthcare and Carer's Credit among under-35s runs at roughly three times the level seen among over-65s.
54%
45–54s: highest recorded understanding of Carer's Allowance
49%
55–64s: highest recorded understanding of Attendance Allowance
3×
Under-35s vs over-65s: NHS Continuing Healthcare & Carer's Credit
Care sustainability, by region
West Midlands carers were most likely to believe current care provision is sustainable (62%), while East Midlands carers were least optimistic at just 36%. A 26-point spread across English regions reveals how unevenly carers experience the resilience of local care infrastructure.
62%
West Midlands, most likely to see care as sustainable
36%
East Midlands, least confident in care sustainability
26pt
Regional spread between most and least optimistic regions
Future outlook: sustainability by age
Optimism falls sharply with age. Two-thirds of 18–24-year-olds believe their care is sustainable, and 51% expect it to improve. By 55–64, just 31% believe care is sustainable and only 9% expect improvement. Interestingly, over-65s buck the trend, outperforming the 55–64 age group on both measures.
67%
18–24 year olds: care provision is sustainable
51%
18–24 year olds: expect ability to care will improve
9%
55–64 year olds: lowest optimism, expect improvement
Key Findings
- 62%of carers felt stressed, 50% higher than the general public in the same period.
- 48%could meet loved ones' health and wellbeing needs but not their own; just 27% could meet both.
- 55%of 25–34-year-olds sacrificed their own needs, the age group most likely to do so.
- 56%say the government supports carers 'ineffectively'; just 6% say 'very effectively'.
- 65%would likely change their vote for a party introducing stronger carer support (21% very likely).
- Labourleads carer political alignment at 41%, more than 3× the Conservative Party's 11%.
- 68%in the East Midlands rated government support as ineffective, the highest regional dissatisfaction.
- 35ptawareness gap on the Carer's Leave Act, known by 47% of 18–24s but only 12% of over-65s.
- 75%of under-35s are aware of live-in care, falling to 55% among over-65s.
- 67%of 18–24-year-olds believe their care is sustainable; among 55–64-year-olds just 31% agree.
