Senior Adviser
Ian Gregory
Ian Gregory is a Senior Adviser at Bridgehead and the founder of Abzed, a Westminster political and media relations firm. A former BBC TV news producer, he began his career helping prepare Margaret Thatcher for Prime Minister's Questions.
Ian Gregory is a Senior Adviser at Bridgehead Communications. He is the founder and Managing Director of Abzed, a team of specialists in political and media relations based in Westminster, which he set up in 2013.
He began in politics at 18, spending a year at Conservative Party headquarters, where his main job was helping Margaret Thatcher prepare for Prime Minister's Questions. He then won an Open Scholarship to Oxford and read Philosophy, Politics and Economics at Brasenose College.
Broadcast and Washington
Ian has worked in the US Congress and spent seven years at the BBC as a TV news producer. He has attended the G7, Davos and APEC summits.
Abzed
At Abzed, Ian runs campaigns that combine political and media pressure, often alongside a litigation track run by the client's lawyers. Several of those cases have involved judicial review, and some reached the Court of Appeal and the European Court of Justice. In others the law or the facts were too thin to promise a win, and the campaign's job was to change the other side's calculation ahead of a negotiated settlement.
Writing
Ian contributed the essay "Inside the Woke BBC" to Against the Corporate Media (Bombardier Books, 2024), edited by Michael Walsh.
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