Building a medtech brand?
We run PR and public affairs for companies in this market: from category launches and funding announcements to NHS procurement and regulatory communications.
Cinapsis
Clinical advice and referral triage platform
Remote monitoring & telehealthClinical workflow & hospital operations
London-founded SaaS platform letting GPs and other referrers get specialist advice and guidance or triage referrals directly via secure video, voice and image sharing, trusted by multiple NHS Integrated Care Boards for teledermatology.
The read
Cinapsis is a clinical communications platform that lets GPs and other referrers get Advice & Guidance from specialists or triage referrals directly via secure text, voice, video and image sharing, without an automatic hospital referral. It is used across dermatology, ophthalmology and emergency-care conveyance decisions, including agreed routing protocols with regional ambulance services.
Founded by ENT surgeon Dr Owain Rhys Hughes, the company has grown through NHS regional deployments rather than large venture rounds, and reports being trusted by seven Integrated Care Board regions for teledermatology referral triage as of 2026.
The Bridgehead view
Cinapsis occupies a narrower, more defensible niche than the broad patient-engagement players: it sells into the clinician-to-clinician referral moment rather than patient-to-GP contact, which is a smaller but stickier wedge once an ICB standardises on it for a specialty like dermatology.
Work with us
Working across the healthcare sector?
We advise NHS-facing organisations, providers and health systems on reputation, policy engagement and communications that understand the sector.
Related platforms
Others in the sector map
Remote clinical photography platform
Isla
Digital pathway platform letting NHS clinicians capture patient photos, video and forms remotely, used across wound care, tissue viability and 40-plus specialties.
ReadVideo GP consultation platform
LIVI
UK arm of Swedish digital healthcare group Kry, providing video GP consultations to NHS patients and health insurance members across the UK.
ReadThe firm that knows medtech
We map this sector because
we represent it.
Whether you build medical technology or run the health systems that buy it, we know the market, the media and the regulatory landscape it operates in. Thirty minutes with a partner tells you if we can help.
