Building a medtech brand?
We run PR and public affairs for companies in this market: from category launches and funding announcements to NHS procurement and regulatory communications.
LIVI
Video GP consultation platform
Remote monitoring & telehealth
UK arm of Swedish digital healthcare group Kry, providing video GP consultations to NHS patients and health insurance members across the UK.
The read
LIVI is the UK trading name of Kry, a Stockholm-founded digital healthcare company offering video GP consultations. Its UK business, established in 2018, partners with NHS commissioners and GP federations to add video appointment capacity, rather than operating purely as a direct-to-consumer service.
In 2026 it extended reach through a partnership with HA | Wisdom Wellbeing, a large UK employee assistance programme provider, and separately partnered with private diagnostics platform Scan.com to broaden access to fast-track imaging for private patients.
The Bridgehead view
LIVI's model, a foreign-headquartered platform embedding itself inside NHS commissioning structures rather than competing with them, is the template other international telehealth entrants will likely follow into the UK market: partner with existing GP federations rather than attempt to disintermediate them.
Work with us
Working across the healthcare sector?
We advise NHS-facing organisations, providers and health systems on reputation, policy engagement and communications that understand the sector.
Related platforms
Others in the sector map
Private virtual GP service
Doctor Care Anywhere
ASX-listed 24/7 virtual GP and allied-health service partnering with insurers and employers, best known for powering AXA's Doctor at Hand.
ReadClinical advice and referral triage platform
Cinapsis
London-founded SaaS platform letting GPs and other referrers get specialist advice and guidance or triage referrals directly via secure video, voice and image sharing, trusted by multiple NHS Integrated Care Boards for teledermatology.
ReadThe firm that knows medtech
We map this sector because
we represent it.
Whether you build medical technology or run the health systems that buy it, we know the market, the media and the regulatory landscape it operates in. Thirty minutes with a partner tells you if we can help.
