Building a medtech brand?
We run PR and public affairs for companies in this market: from category launches and funding announcements to NHS procurement and regulatory communications.
Modular surgical robotics
Cambridge-built modular soft-tissue surgical robot, Versius, designed to fit into existing operating rooms as a portable alternative to fixed-tower systems.
The read
CMR Surgical has raised well over $1bn since 2014 to develop Versius, a portable, modular alternative to fixed-tower robots like Intuitive's da Vinci. By 2026 the system had treated more than 45,000 patients across more than 30 countries, and the company describes Versius as the second most-utilised soft-tissue surgical robot in the world.
The company made roughly a third of its workforce redundant in 2023 as part of a restructuring, but has since raised fresh capital and secured FDA clearance for its next-generation Versius Plus, positioning it for a 2026 US commercial launch.
The Bridgehead view
CMR is the clearest UK challenger to Intuitive Surgical's dominance in soft-tissue robotics, but its reliance on repeated late-stage debt-and-equity raises rather than profitability reflects the capital intensity that has forced consolidation elsewhere in the sector.
Work with us
We run PR and public affairs for companies in this market: from category launches and funding announcements to NHS procurement and regulatory communications.
We advise NHS-facing organisations, providers and health systems on reputation, policy engagement and communications that understand the sector.
Related platforms
Cloud-based AI software generating 3D surgical maps for image-guided endovascular procedures, cleared by both the FDA and in the EU/UK.
Read3D-printed, multi-grip bionic prosthetic arm, the Hero Arm, adopted by the NHS and equivalent European health systems for below-elbow limb differences.
ReadThe firm that knows medtech
Whether you build medical technology or run the health systems that buy it, we know the market, the media and the regulatory landscape it operates in. Thirty minutes with a partner tells you if we can help.