Building a medtech brand?
We run PR and public affairs for companies in this market: from category launches and funding announcements to NHS procurement and regulatory communications.
Personal health record platform
Cambridge-founded social enterprise operating what it describes as the world's largest patient-controlled personal health record, integrating NHS trust and GP data for patients directly.
The read
Patients Know Best runs a personal health record platform that lets patients hold and control access to their own combined GP, hospital and specialist records, rather than each provider holding a separate siloed record. It integrates data feeds from GPs and hospital systems so patients can share a single record with any clinician, family member or carer.
The company passed 6 million registered patients by the end of 2025, up roughly 30% over the year, helped by a nationwide GP data integration launched in mid-2025, and has expanded into international deployments spanning Lagos, Nigeria and Saudi Arabia.
The Bridgehead view
PKB's social-enterprise structure and international expansion into Lagos and Saudi Arabia give it a credible non-NHS revenue base most UK patient-access vendors lack, insulating it somewhat from the NHS procurement cycles that dictate most of this cohort's growth.
Work with us
We run PR and public affairs for companies in this market: from category launches and funding announcements to NHS procurement and regulatory communications.
We advise NHS-facing organisations, providers and health systems on reputation, policy engagement and communications that understand the sector.
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ReadThe firm that knows medtech
Whether you build medical technology or run the health systems that buy it, we know the market, the media and the regulatory landscape it operates in. Thirty minutes with a partner tells you if we can help.