LARGE AND MID-SIZE HOME CARE GROUP/34 BRANCHES
Alex GreenQFP
CEO & Co-Founder, Radfield Home Care
Alex Green is CEO and co-founder of Radfield Home Care, the Shrewsbury-based UK home care franchisor he founded with Dr Hannah MacKechnie in 2008.
BIOGRAPHY
Alex Green is chief executive officer and co-founder of Radfield Home Care, a Shrewsbury-based UK franchisor of home care businesses. He founded it in 2008 with his sister, Dr Hannah MacKechnie, who is managing director and co-founder. In a March 2026 interview with the British Franchise Association, the two said they remain the decision-makers.
Green and MacKechnie grew up around a residential care home their parents ran in Shrewsbury. He moved back to Shropshire in 2008 to establish Radfield Home Care as an agency model that took that approach into clients' homes. Before that he worked in financial services and then in community media. LinkedIn shows him as a financial services analyst at Halifax (1998 to 2000), financial planning manager at HSBC (2000 to 2003) and managing director of the Manchester community station ALL FM (2002 to 2008). He was Vice Chairman of the Community Media Association in 2005 and 2006. He studied Modern Languages at the University of Manchester (BA, 1995) and was a director of the London youth media social enterprise Reprezent from 2008 until June 2025.
Radfield first grew a company-owned network in Shropshire, Worcestershire, Staffordshire and Cheshire before turning to franchising; the co-founders described that shift in the 2026 interview. Green has been a director and company secretary of Radfield Home Care Franchising Limited since June 2015. The British Franchise Association named Radfield Emerging Franchisor of the Year in 2019, and Green gained the Qualified Franchising Professional qualification in 2024. The group says he was recognised in the Care Innovators section of the Home Care Insights Power List 2023.
About Radfield Home Care. Radfield Home Care (UK) is a Shrewsbury-based franchisor of home care businesses, founded in 2008 and operating only in the private-pay market. In March 2026 its founders cited a Top 20 national group ranking for eight consecutive years and 10-year franchise agreements. See its rank and history
CAREER
Newest first, each role linked to its source
JUN 2015 – NOW
Director and Company Secretary · Radfield Home Care Franchising Limited NOW
2008 – NOW
CEO and Co-Founder · Radfield Home Care NOW
MAY 2008 – JUN 2025
Company Director · Reprezent
MAR 2018 – MAR 2019
Adviser · Creatos.io
MAY 2005 – JUN 2006
Vice Chairman · Community Media Association
MAY 2002 – MAR 2008
Managing Director · ALL FM
JUN 2000 – AUG 2003
Financial Planning Manager · HSBC
AUG 1998 – JUN 2000
Financial Services Analyst · Halifax
ARTICLES, INTERVIEWS AND APPEARANCES
6 items, opened and checked
Mar 2026
Interview with siblings Alex Green and Dr Hannah MacKechnie, both founders of Radfield Home CareINTERVIEWBritish Franchise Association
A joint Q&A on growing up around a care home, the move from company-owned offices to franchising, support for franchise partners and why Radfield works only in the private-pay market.
Jun 2025
Alex Green with Radfield Home CarePODCASTFranchise Marketing Radio: AI Edition (Spotify)
Podcast episode with Green on founding Radfield with his sister after growing up in their parents' care home.
Jun 2025
From Family Business to National Brand: How People, Values and Mindset Shape Franchise SuccessARTICLELinkedIn
Green draws on growing up in his mother's care home to argue that hiring the right people, clear values and a leader's mindset decide whether a family business scales.
Jul 2024
What inspired Radfield Home Care?VIDEORadfield Home Care
Short video in which Green describes the experiences that led him and his sister to set up the franchisor.
Oct 2023
Home care franchising spotlight: Alex Green on the Tezlom podcastPODCASTRadfield Home Care
Green talks to host Ryan Armitage about home care franchising, leadership and what it takes to succeed as a franchise partner.
Sep 2022
Is home care franchising right for your organization? A conversation with Radfield Home Care UKPODCASTHome Health 360 (AlayaCare)
Green discusses with host Jeff Howell whether franchising suits a home care organisation.
