CONTRIBUTOR
William Walter
Managing Director, Bridgehead Communications
London
WRITES ABOUT
About William
William Walter is Managing Director of Bridgehead Communications, with over 15 years' experience in corporate communications, adult social care PR and education policy.
Words by William
All insights →News & Editions
16
The three biggest threats to adult social care in 2026
Overseas care recruitment has stopped, 36 councils need emergency support and homecare insolvencies have hit a record. The three threats facing adult social care in England in 2026, with original analysis.
The three biggest threats to adult social care in 2025
Employer costs rose 10% per care worker, overseas care visas fell 97% from their 2023 peak and 30 councils needed emergency support. How the threats named in 2024 played out in 2025, measured.
How pioneering clinicians build a national media profile
Media coverage is not a run of lucky breaks; it is a build with an order. How pioneering clinicians turn clinical authority into a national profile, with real examples, a step-by-step sequence, and the do's and don'ts.
How to Write a Press Release for TV and Radio
TV and radio desks don't want a press release they can run. They want a story they can stage, with a bookable spokesperson, pictures, sound and a top line that survives a ten-second read. What changes, with published examples and what producers have asked us for.
Interview
6
Opinion
5
Speak with us
One conversation tells you
if we're the right fit.
Thirty minutes with a partner. We'll tell you whether we can help, what the work would look like, and what it's likely to cost, before either of us commits to anything.
